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Pinterest Faces New Competition with Google+ Collections

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Pinterest is the fastest growing social networking site in history to reach 10 million unique monthly visitors and remains one of the top websites to generate referral traffic. With 28 percent of all adults online using Pinterest, it’s only natural for other social platforms to try to harness the success of Pinterest-like features, which is…

Ultimate Guide to On-Site Social Media Optimization

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As social media continues to play an increasingly important role in marketing your business online, optimizing your social accounts is now critical to make the most of their potential. And since your website should be considered the home base of your social media strategy–the place where all of your accounts drive your customers–you want to…

How to Build a Pinterest Following

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How to Build a Pinterest Following Alright, you’ve got all of the best Pinterest tools for your business up and running, right? Great. Now is the time to leverage all of that potential marketing power by building a solid and engaged Pinterest following. For the uninitiated, Pinterest now has over 70 million users and over…

2015 Social Media Prediction for Taking on the New Year

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Another year has zoomed around and 2014 is coming to a close! It has been a year filled with innovative and also tough changes for marketing content on social media. What does the future hold for the ever-important social media field? Here are some of my predictions for 2015:   Conversational Tone Sifting – It’s…

What Marketers Need to Know About Promoted Pins Going Beta

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I’ll bet you know what Pinterest is. It is that elegantly designed social media website that allows you to organize (pin) images into boards. But did you know that advertising on Pinterest has been impossible for the masses? We’ll all of that is about to change as Promoted Pins go beta. Select advertisers, and not…