Pinterest is poised to become one of the most powerful marketing tools of 2015, having already beat out email as the third most popular sharing channel (after Facebook and Twitter). So, if you’ve been letting your Pinterest account sit idle, it’s time to make a resolution to pin smarter in the New Year.
But using Pinterest for business in your marketing strategy is only the beginning. By utilizing the best Pinterest tools favored the pros, you can maximize your Pinterest potential and see a tremendous ROI. Let’s assume you’ve already made a killer Pinterest profile for your business and that you’re using the new Pinterest analytics tool, so we can dive right into the 9 best tools for the job.
ViralTag provides a streamlined way for your business to schedule pins to post on Pinterest at specific times and days. Not only will it save you time, but also you’ll be able to provide a steady stream of sharable content to a global audience around the clock, helping you to maintain and increase engagement. ViralTag also offers useful analytics, so you can monitor what images work best and at what times, and refine your strategy as you go.
You may already be using HootSuite to manage your Twitter presence (if you aren’t, you should be!), so now you can put the remarkable platform to use for your Pinterest pinning strategy. You can use the platform to easily manage your day-to-day pinning and commenting, as well as combine it with ViralTag for a complete scheduling system.
Piquora is a great comprehensive marketing tool for Pinterest, and is especially useful for running promotions and contests. As we know, contests have proven to be an effective way to gain followers and increase engagement, and with Piquora you can launch, track and analyze the success of your contests.
Analytics for Pinterest
The new and recently improved Pinterest Analytics tool is an excellent resource, but TailWind takes the analysis even further for businesses and marketers. Learn more about who is pinning your content, which boards are most engaging, when the best times to pin are, how to optimize your pins, and more. Tailwind is a fantastic way for businesses to track their performance and reach, and to tweak for better results moving forward.
Pin Alerts function a lot like Google Alerts by notifying you when anyone pins anything from your website or blog to their boards. While still in beta, this free app is a cool way to discover how people are using your content, but also to engage with them further and generate a following.
Pinterest Social Sharing
ViralWoot (formerly PinWoot) can also help you schedule pins, but its real power is that it works as a reciprocal pinning platform. By following or pinning others, you’ll earn “seeds” or currency that you can use in exchange to schedule and promote pins. ViralWoot is a great way to expand your reach, engagement and to become a key player in the rapidly growing Pinterest community.
Viral Content Buzz is another excellent reciprocal pinning tool that you can use to share content and further engage with your audience. The platform also enables you to share content on Twitter, Facebook and StumbleUpon, helping you to build even more social proof and drive unexpected traffic from any of those sites.
Image Creation for Pinterest
Pinterest is all about having beautiful, eye-catching images, and with Canva you can easily create high impact visuals for increased engagement. Canva is excellent for using pre-formatted layouts for your design, and creating easily recognizable images for your brand.
PicMonkey offers incredible editing capabilities that allow you to tinker with your images and really make them pop even without any design experience. The app can also be used in conjunction with Canva to offer resizing and border options that you wouldn’t otherwise have access to.
Start Pinning Smarter in 2015
Now that you have more powerful Pinterest tools to add to your marketing arsenal, it’s time to start pinning smartly for the New Year. Pinterest promises great things for 2015, it’s time you started taking advantage of them.
What Pinterest tools have you found to be most effective? Let us know in the comment section below.