To connect with audiences and move them along the customer journey, you need to know the five sales funnel stages: awareness, interest, evaluation, purchase, and retention and advocacy. In this blog, Tommy Becker, SVP, Business Development, will dive deeper into each of these stages and how they work together in a cohesive strategy to streamline…
Optimizing Ecommerce Product Pages for Better SEO
Ecommerce product pages are largely overlooked by companies. But SEO is just as important for these pages as it is for the corresponding category pages, and a properly managed queue of optimized product pages can do wonders for your ranking in the search engines. In this article, I’ll cover the top tips I’ve learned from…
10 Facts You Didn’t Know About Fulfillment by Amazon (FBA)
Are you in e-commerce? The Fulfillment by Amazon (FBA) program allows you to focus on the entrepreneurial part of your business. It eliminates the day-to-day operations that weigh you down. What does “fulfilled by Amazon” mean? FBA means that your inventory has been completely fulfilled by Amazon. Once someone purchases a product, Amazon selects the…
Ecommerce Email Marketing: How to Double Your Sales in Half the Time
If you didn’t already know that ecommerce email marketing is an art, we’re here to prove it. The average email open rate is about 20%. If you want your content to count, everything from the subject line to the HTML coding is a critical piece of the puzzle. But just because it’s difficult doesn’t mean…
How One Company Grew 200% With This Ecommerce Marketing Strategy
A full-funnel case study on apparel brand Cuts: how SEO, Google Display and Search ads, Facebook ads, high-quality creative, product customization, and a streamlined mobile checkout combined to drive 200% growth — a blueprint for building trust and converting through visual storytelling.
3 Ways to Boost Your Amazon Marketing in 2021
In the third quarter of 2020, Amazon’s share of the American Ecommerce market dipped slightly, down half a percentage to 23.1%. Despite that, they still hold nearly a quarter of the U.S. market—and even more abroad—and enjoyed a 39.3% increase in revenue in North America during the same time period. All things considered, Amazon marketing…
Apple iOS 14 Update Impact on Marketing: Will it Hurt Small Businesses?
Apple software updates aren’t uncommon, but the September 16, 2020 release of the Apple iOS 14 update brought with it some newsworthy changes. Many are wondering about the Apple iOS 14 update’s impact on marketing, and more specifically, its impacts on Facebook marketing. Unfortunately, apps and businesses may be getting the short end of the…
Perceived Value: Why Charge More for Your Products?
When pricing a product or service, you can do the cold, hard math to deduce your cost. But that may leave some serious cash on the table. Add customer perceived value to the equation and you’ll increase your earnings by a prominent margin. Here’s why perceived value can up the ante on your income —…
Ecommerce Marketing Study of 1,000 Consumers Shows Drastic Shift
This 1,000-consumer survey reveals a massive shift toward holiday desktop shopping, an equal openness to clicking Google paid ads versus organic links, and a strong preference for purchasing directly from websites over non-Amazon platforms. Notably, 31% of buyers require seeing an ad six or more times before purchasing.
Scale Your Business Online in Under One Minute
The goal of any organization regardless of industry and size is to grow over time. But with so many moving parts, identifying inefficiencies and addressing challenges head-on in your online business can seem daunting. The reality is that building a solid foundation for growth requires that you understand what makes your site profitable. To ensure…