Attract, convert, close, delight. Awareness, consideration, conversion. You already know how important it is to have a funnel in place. But how much thought have you given to your post conversion funnel? Read on to find out what exactly that is, and why not having one is costing you customers. Watch the Video or Read…
7 Ecommerce Strategies To Increase ROI Over 90%
Want better results from you e-commerce campaign? Then this is the guide for you. In it, I’ll cover seven of my favorite strategies proven to boost e-commerce sales. E-commerce Strategy #1: Get the Customer to Invest with a Personalized Message Personalization is pretty quickly becoming the new standard in online marketing. We’ve seen it in…
8 Ecommerce Optimization Tips To Boost Sales 100%
Ecommerce optimization is critical to increase sales. If you know how to implement these tips, you will easily increase sales 100% or more. Ecommerce Optimization Tip 1: Eliminate Options on The Checkout Page Amazon is clearly the king when it comes to ecommerce. Everything about their site is designed to appeal and sell to their…
The 5 Stages of the Sales Funnel (And The Tools You Should Be Using)
Originally published Nov. 14, 2016, updated Nov. 2, 2018 In digital marketing, your task is to find customers and lead them all the way through the sales funnel. Luckily, there are plenty of the tools on the market to help you along the way. In this article, I’ll go over a few of my favorites….
14 Important Things You Need to Know About Fulfillment by Amazon (FBA)
If you’re into e-commerce and you’d like to focus more on the entrepreneurial aspect of your business rather than dealing with day-to-day operations, then you might be attracted to the Fulfillment by Amazon (FBA) program. FBA is an outsourced shipping and handling solution that’s offered to Amazon sellers. People who take advantage of the program…
Selling on Amazon, Advanced Ways to Optimize your Product
Amazon isn’t going anywhere. In fact, Google calls them their biggest competitor. Over the last year I have spent a lot of time on Amazon. I have helped clients sell product, launch a book (and spent a ton of time marketing it) and studied how to make sales. In this guide, we talk about selling…
Advanced Guide to e-Commerce Checkout Process Optimization
If your e-commerce website isn’t fully optimized to give customers a painless, user-friendly checkout process, then you’re losing money. It’s that simple. Statistics show that online shopping carts are abandoned more than 2/3 of the time. That’s a lot of lost revenue. Avoid taking hits to your top line growth by staying out of that…
13 Places to Sell Online That You Should Know
Remember the Amazon craze of the early 2000s? I recall it fairly well. Here was this online giant, selling all sorts of products – books at first, but their inventory soon expanded to include apparel, health & wellness products, sporting goods and more. It was a pretty exciting time for the internet in general, and…
Should You Use: Apple Pay, Visa Tokens, Android Pay, or Bitcoin?
In the United States, almost 22 percent of mobile purchases are made through digital wallets, like Apple Pay, with the projected mobile payment transaction value to reach $74 billion by 2017. As a result, many speculate that the end of the physical wallet is near, further strengthening the hype around mobile payment acceptance. With mobile…
How We Increased Mobile Home SEO Conversion Rate 86% and Revenue by 162%
When people switch to mobile, there is a trend to go towards a tile style look. While this might look good in the mockups, in practice, it is pretty frustrating for the user. They land on the home page and the navigation is buried under a menu bar (which is often hard to find) and…
