If you’re in e-commerce and you’d like to focus more on the entrepreneurial aspect of your business rather than dealing with day-to-day operations, then you might be attracted to the Fulfillment by Amazon (FBA) program. Here are 14 things you need to know about Amazon FBA before you get started. FBA is an outsourced shipping and handling … [Read more...]
How to Use Ecommerce SEO to Increase Sales
Lots of digital marketers are talking smack about ecommerce SEO these days. “There’s too much competition,” they say. “It’s difficult to get anything ranked nowadays,” they’ll tell you. But that’s not true. There are still strategies you can follow that will get your product detail pages to the top of the search results. In this guide, I’ll … [Read more...]
The New Rules of Ecommerce Copywriting
When it comes to ecommerce, the copy you create has a direct effect on your conversions. No matter what you sell, you need to be able to nail your copywriting strategy on every single channel. In this article, I’ll go over some of the key things that e-commerce brands need to know when it comes to copywriting. What You'll Learn: How … [Read more...]
Why You Are Blowing It By Not Having A Post Conversion Funnel
Attract, convert, close, delight. Awareness, consideration, conversion. You already know how important it is to have a funnel in place. But how much thought have you given to your post conversion funnel? Read on to find out what exactly that is, and why not having one is costing you customers. Watch the Video or Read the Full Article … [Read more...]
7 Ecommerce Strategies To Increase ROI Over 90%
Want better results from you e-commerce campaign? Then this is the guide for you. In it, I’ll cover seven of my favorite strategies proven to boost e-commerce sales. E-commerce Strategy #1: Get the Customer to Invest with a Personalized Message Personalization is pretty quickly becoming the new standard in online marketing. We’ve seen it … [Read more...]
8 Ecommerce Optimization Tips To Boost Sales 100%
Ecommerce optimization is critical to increase sales. If you know how to implement these tips, you will easily increase sales 100% or more. Ecommerce Optimization Tip 1: Eliminate Options on The Checkout Page Amazon is clearly the king when it comes to ecommerce. Everything about their site is designed to appeal and sell to … [Read more...]
The 5 Stages of the Sales Funnel (And The Tools You Should Be Using)
Originally published Nov. 14, 2016, updated Nov. 2, 2018 In digital marketing, your task is to find customers and lead them all the way through the sales funnel. Luckily, there are plenty of the tools on the market to help you along the way. In this article, I'll go over a few of my favorites. A sales funnel is a step-by-step process … [Read more...]
Selling on Amazon, Advanced Ways to Optimize your Product
Amazon isn't going anywhere. In fact, Google calls them their biggest competitor. Over the last year I have spent a lot of time on Amazon. I have helped clients sell product, launch a book (and spent a ton of time marketing it) and studied how to make sales. In this guide, we talk about selling on Amazon. This is how to optimize your product for … [Read more...]
Advanced Guide to e-Commerce Checkout Process Optimization
If your e-commerce website isn't fully optimized to give customers a painless, user-friendly checkout process, then you're losing money. It's that simple. Statistics show that online shopping carts are abandoned more than 2/3 of the time. That’s a lot of lost revenue. Avoid taking hits to your top line growth by staying out of that “2/3” … [Read more...]
13 Places to Sell Online That You Should Know
Remember the Amazon craze of the early 2000s? I recall it fairly well. Here was this online giant, selling all sorts of products – books at first, but their inventory soon expanded to include apparel, health & wellness products, sporting goods and more. It was a pretty exciting time for the internet in general, and Amazon in … [Read more...]
