When pricing a product or service, you can do the cold, hard math to deduce your cost. But that may leave some serious cash on the table. Add customer perceived value to the equation and you'll increase your earnings by a prominent margin. Here's why perceived value can up the ante on your income — and how to implement perceived value the right … [Read more...]
Ecommerce Marketing Study of 1,000 Consumers Shows Drastic Shift
Ecommerce Marketing Study We recently surveyed 1,000 consumers about their holiday shopping habits to find out how they expect to shop this season. The results may surprise you. Key Ecommerce Marketing Study Findings: Most consumers will be shopping and buying on a desktop (50%), followed by both (33%) and a mobile phone (15%) being the … [Read more...]
Scale Your Business Online in Under One Minute
The goal of any organization regardless of industry and size is to grow over time. But with so many moving parts, identifying inefficiencies and addressing challenges head-on in your online business can seem daunting. The reality is that building a solid foundation for growth requires that you understand what makes your site profitable. To … [Read more...]
Shopify and Yelp Streamline Omnichannel Solutions
Both Shopify and Yelp announced moves to integrate offline and online operations this week. That’s especially important right now, as virtual commerce often trumps in-person transactions during government-mandated lockdowns. Shopify Let’s start by taking a look at what Shopify is offering. The company rolled out an updated point-of-sale (POS) … [Read more...]
It is Now Free to Sell on Google Shopping Platform
As the nation continues to withdraw from public life to thwart the spread of COVID-19, the consumer economy has come to a near-screeching halt, with businesses large and small taking massive hits. That being said, there couldn't be a more perfect time to start using the Google Shopping platform, since Google has announced that it will be free for … [Read more...]
What’s the Best Ecommerce Platform in 2020?
The challenge? Finding the best platform for your e-commerce store in a sea of website builders. To help you weigh the pros, cons, and other e-commerce platform variables, I’ve compared five leading platforms. We compare 5 major ecommerce platforms, including Shopify, Magento, WooCommerce, BigCommerce, and Wix. What You'll Learn: … [Read more...]
Ecommerce Email Marketing: One-Stop Guide
As savvy ecommerce marketers, we’ve all come across those studies that cite email as having the highest ROI of any marketing channel available. In fact, email marketing is hands down the best way for ecommerce businesses to connect with customers and drive sales. In this guide, we’ll walk you through the entire ecommerce email marketing process … [Read more...]
14 Facts You Need to Know About Fulfillment by Amazon (FBA)
If you’re in e-commerce and you’d like to focus more on the entrepreneurial aspect of your business rather than dealing with day-to-day operations, then you might be attracted to the Fulfillment by Amazon (FBA) program. What does “fulfilled by Amazon” mean? As the name suggests, FBA means that your inventory has been completely fulfilled by … [Read more...]
How to Create Ecommerce Pages That Convert (Part 3 of 4)
We’ve talked about landing pages and local pages, now I’m going to talk about optimizing e-commerce pages. So, for e-commerce pages, you’re trying to sell something. Just to be clear, I’m talking about the product-level pages where the conversion happens, not the homepage or category pages. In this post, I’ll go over the key things all e-commerce … [Read more...]
The 5 Sales Funnel Stages (And Helpful Tools to Use)
In digital marketing, your task is to find customers and lead them all the way through the sales funnel stages. Luckily, there are plenty of tools on the market to help you along the way. In this article, I'll go over a few of my favorites. The Sales Funnel Stages: Stage 1: Awareness Stage 2: Interest Stage 3: Evaluation Stage 4: … [Read more...]
