Both Shopify and Yelp announced moves to integrate offline and online operations this week. That’s especially important right now, as virtual commerce often trumps in-person transactions during government-mandated lockdowns. Shopify Let’s start by taking a look at what Shopify is offering. The company rolled out an updated point-of-sale (POS) … [Read more...]
It is Now Free to Sell on Google Shopping Platform
As the nation continues to withdraw from public life to thwart the spread of COVID-19, the consumer economy has come to a near-screeching halt, with businesses large and small taking massive hits. That being said, there couldn't be a more perfect time to start using the Google Shopping platform, since Google has announced that it will be free for … [Read more...]
What’s the Best Ecommerce Platform in 2020?
The challenge? Finding the best platform for your e-commerce store in a sea of website builders. To help you weigh the pros, cons, and other e-commerce platform variables, I’ve compared five leading platforms. We compare 5 major ecommerce platforms, including Shopify, Magento, WooCommerce, BigCommerce, and Wix. What You'll Learn: … [Read more...]
Ecommerce Email Marketing: One-Stop Guide
As savvy ecommerce marketers, we’ve all come across those studies that cite email as having the highest ROI of any marketing channel available. In fact, email marketing is hands down the best way for ecommerce businesses to connect with customers and drive sales. In this guide, we’ll walk you through the entire ecommerce email marketing process … [Read more...]
14 Facts You Need to Know About Fulfillment by Amazon (FBA)
If you’re in e-commerce and you’d like to focus more on the entrepreneurial aspect of your business rather than dealing with day-to-day operations, then you might be attracted to the Fulfillment by Amazon (FBA) program. Here are 14 facts you need to know about Amazon FBA before you get started. FBA is an outsourced shipping and handling … [Read more...]
How to Create Ecommerce Pages That Convert (Part 3 of 4)
We’ve talked about landing pages and local pages, now I’m going to talk about optimizing e-commerce pages. So, for e-commerce pages, you’re trying to sell something. Just to be clear, I’m talking about the product-level pages where the conversion happens, not the homepage or category pages. In this post, I’ll go over the key things all e-commerce … [Read more...]
The 5 Sales Funnel Stages (And Helpful Tools to Use)
In digital marketing, your task is to find customers and lead them all the way through the sales funnel stages. Luckily, there are plenty of tools on the market to help you along the way. In this article, I'll go over a few of my favorites. The Sales Funnel Stages: Stage 1: Awareness Stage 2: Interest Stage 3: Evaluation Stage 4: … [Read more...]
7 Ecommerce Strategies To Increase ROI Over 90%
Want better results from you e-commerce campaign? Then this is the guide for you. In it, I’ll cover seven of my favorite e-commerce strategies proven to boost e-commerce return on investment (ROI). What We'll Cover: Use personalized messages Launch an influencer outreach campaign Try a media buy blitz Launch a targeted ad … [Read more...]
How to Use Ecommerce SEO to Increase Sales
Lots of digital marketers are talking smack about ecommerce SEO these days. “There’s too much competition,” they say. “It’s difficult to get anything ranked nowadays,” they’ll tell you. But that’s not true. There are still strategies you can follow that will get your product detail pages to the top of the search results. In this guide, I’ll … [Read more...]
The New Rules of Ecommerce Copywriting
When it comes to ecommerce, the copy you create has a direct effect on your conversions. No matter what you sell, you need to be able to nail your copywriting strategy on every single channel. In this article, I’ll go over some of the key things that e-commerce brands need to know when it comes to copywriting. What You'll Learn: How … [Read more...]
