Both Shopify and Yelp announced moves to integrate offline and online operations this week. That’s especially important right now, as virtual commerce often trumps in-person transactions during government-mandated lockdowns. Shopify Let’s start by taking a look at what Shopify is offering. The company rolled out an updated point-of-sale (POS) system that brings orders and payments…
It is Now Free to Sell on Google Shopping Platform
As the nation continues to withdraw from public life to thwart the spread of COVID-19, the consumer economy has come to a near-screeching halt, with businesses large and small taking massive hits. That being said, there couldn’t be a more perfect time to start using the Google Shopping platform, since Google has announced that it…
What’s the Best Ecommerce Platform in 2020?
The challenge? Finding the best platform for your e-commerce store in a sea of website builders. To help you weigh the pros, cons, and other e-commerce platform variables, I’ve compared five leading platforms. We compare 5 major ecommerce platforms, including Shopify, Magento, WooCommerce, BigCommerce, and Wix. What You’ll Learn: What you should look for in…
Ecommerce Email Marketing: One-Stop Guide
As savvy ecommerce marketers, we’ve all come across those studies that cite email as having the highest ROI of any marketing channel available. In fact, email marketing is hands down the best way for ecommerce businesses to connect with customers and drive sales. In this guide, we’ll walk you through the entire ecommerce email marketing…
How to Create Ecommerce Pages That Convert (Part 3 of 4)
We’ve talked about landing pages and local pages, now I’m going to talk about optimizing e-commerce pages. So, for e-commerce pages, you’re trying to sell something. Just to be clear, I’m talking about the product-level pages where the conversion happens, not the homepage or category pages. In this post, I’ll go over the key things…
8 Effective Ecommerce Strategies To Boost ROI
What We’ll Cover: What is Ecommerce? 8 Ecommerce Strategies to Try Now #1: How to Utilize Personalized Messaging #2: The Power of an Influencer Marketing Campaign #3: Where to Set Up a Media Buy #4: How to Launch a Targeted Ad Campaign #5: Use Sumo to Promote Your Offers #6: Experiment With CRO #7: Scale…
How to Use Ecommerce SEO to Increase Sales
Lots of digital marketers say there’s too much competition for ecommerce SEO these days. But that’s not true. There is plenty of ecommerce SEO strategy that you can follow to get your product detail pages to the top of the search results (if you want to be a part of the 23.6% of ecommerce orders…
The New Rules of Ecommerce Copywriting
When it comes to ecommerce, the copy you create has a direct effect on your conversions. No matter what you sell, you need to be able to nail your copywriting strategy on every single channel. In this article, I’ll go over some of the key things that e-commerce brands need to know when it comes…
Why You Are Blowing It By Not Having A Post Conversion Funnel
Attract, convert, close, delight. Awareness, consideration, conversion. You already know how important it is to have a funnel in place. But how much thought have you given to your post conversion funnel? Read on to find out what exactly that is, and why not having one is costing you customers. Watch the Video or Read…
8 Ecommerce Optimization Tips To Boost Sales 100%
Ecommerce optimization is critical to increase sales. If you know how to implement these tips, you will easily increase sales 100% or more. Ecommerce Optimization Tip 1: Eliminate Options on The Checkout Page Amazon is clearly the king when it comes to ecommerce. Everything about their site is designed to appeal and sell to their…