Want to build a brand your customer’s trust? Then listen up; I’m about to walk you through way seven ways you can help solidify brand trust– and build a strong customer base in the process. What You’ll Learn: Why is brand trust important Start with a clear value proposition Focus on content Be authentic in…
How to Create a Favicon for Your Site (And Avoid Penalites in the SERPs)
As part of a recent redesign, Google’s mobile search results now show favicons alongside all organic results. But shortly after the redesign launched, Google began removing icons it found in violation of the search engines terms. In this article, we’ll dive into how to create a favicon without getting slapped with a Google penalty. What…
Stop! Define Target Audience Now (Then Get Back To Promoting)
In this article we’ll help you define target audience like a pro. Get ready to walk through the in-depth process of finding — and appealing — to your target audience. The payoff will be big! Every great marketing plan begins with one thing: a clear target audience. While it may be tempting to try to reach…
Ignite Visibility on the Wealth Building Hour on wsRadio.com
With all of the expanding developments in e-commerce, website functionality and social communication avenues via apps and social media, there is a lot of “noise” occurring in the digital age. Ignite Visibility’s CEO John Lincoln and COO & President Krish Coughran visited the Wealth Building Hour on wsRadio.com, hosted by Wealth Legacy Group, Inc.® Founder…
How to Achieve a Lasting Competitive Advantage
Differentiating yourself in a crowded marketplace is the ultimate goal of every business owner, but it’s not something that can be accomplished all at once and then left behind. Like many business processes, it’s an ever-evolving goal that has to be constantly reassessed to suit the current demands of the marketplace. That said, there are…
Why your Personal Brand is Critical to SEO, CRO and Online Marketing
Your company’s brand is vital to the success of your business, but did you know that your personal brand is equally as important? In fact, Forbes listed personal branding as one of the top trends for 2015. If you want to cultivate your company brand, you need to work to build personal awareness because both…