This week: Local results get hyperlocal, last month’s quality update is favoring the news, and some SEO myths get debunked. Here’s what happened this week in SEO. Study Shows That News Sites Benefitted from Last Month’s Quality Update Google released a “quality update” in June. Allegedly. The search giant has yet to confirm or deny…
How To Be Sure Your Social Media Person Is A Real Expert (43 Questions to Ask)
If you’ve outsourced your social media marketing to another company, it’s a great idea to make sure the people who work for that company are SMM experts. But how can you know that? One of the best ways to determine if your SMM company is run by gurus and not imposters is to ask a…
Google: Contact Info Isn’t a Ranking Signal
This week: Google reiterates an old warning about URLs, a new Google test removes the estimated number of search results, and Penguin 4.0 still hasn’t launched. Here’s what happened this week in SEO. Google Test Removes Estimated Number of Search Results When you’ve performed some of your own searches using Google, you might have noticed…
Amazon Beats Google as a Starting Point for Product Searches
This week: It looks like a new Google update rolled out last month, product price isn’t a ranking signal, and wait until you learn how many search results include sites using HTTPS. Here’s what happened this week in SEO. Looks Like a Google Update Occurred in June According to Glenn Gabe at G-Squared Interactive, there’s…
How to Optimize Your Site Even If It Doesn’t Have a Lot of Traffic
The conventional wisdom is that your site needs a healthy amount of traffic if you want to optimize it for conversions. That’s because, statistically speaking, you can’t be confident that your split test results are accurate without a large sample size. That certainly makes sense at face value. After all, if a presidential polling organization…
Google Announces Springboard: A Search Engine for Apps
This week: Google wants you to make spam reporting easier, there’s a new search tool on the horizon, and TLD keywords don’t do anything to improve your rank. Here’s what happened this week in SEO. Google Announces Springboard: A Search Engine for Apps This week, Google announced Springboard: a search engine that searches through all…
5 Reasons Why All Businesses Should Take Advantage of GaggleAMP
How would you like to make your content go viral? You can increase the odds of that happening with GaggleAMP. GaggleAMP isn’t just about virality, though. It’s really a tool that gives businesses the opportunity to increase their reach by empowering employees to act as brand ambassadors. It does that by streamlining the process of…
Google Releases More Friendly Mobile-Friendly Testing Tool
This week: Google releases a new version of a testing tool, mobile page speed may soon be a ranking factor, and it really doesn’t matter whether you use dashes or underscores in your URLs. Here’s what happened this week in SEO. Google Releases More Friendly Mobile-Friendly Testing Tool Google has released a new and improved…
Ignite Visibility Welcomes Jason Carleton as a Project Coordinator!
Ignite Visibility is delighted to introduce you to Jason Carleton, who joins us as a Project Coordinator! Jason has been working in all things SEO and web design since 2012, and his background in Business Administration makes for well-rounded insight into thinking about what strategies would be the best match for our clients. Learn more…
Everything You Need to Know About Google Assist and Google Home for SEO and Marketing
On May 18, 2016, at the Google I/O Conference, Google announced Google Home. That’s a decorative speaker that houses the new Google assistant. Google Home is also widely viewed as a platform that’s meant to compete with Amazon Echo. Like Echo, it helps people get answers to their questions and complete basic tasks, such as…