Ads will look a little different in 2019. Facebook, in particular, has introduced and improved upon some PPC features that will change the game going forward. Here’s what advertiser’s need to know to plan a successful strategy in 2019. Facebook Ads 2019: Focus on Building Audience Segments (Not Just Keywords) In traditional paid search, keyword…
What Google Beacon Means for Local Marketing
Heard of Google Beacon? What about proximity marketing? The two are closely tied, and could mean big things for local businesses. In this article, I’ll go over what you need to know about Google Beacon and what it means for marketing. What is a Beacon? First thing you should know: beacon technology isn’t limited (and…
Google AdLingo: What Does It Mean For Marketers?
Heard the buzz about Google’s latest, AdLingo? If not, you’re in luck. I’m about to take you through a full rundown of what Google AdLingo is and what it means for marketers. Ever wish you could have a conversation with a Google ad? (Let’s be honest, probably not.) But whether you wanted it or not,…
How to Use Aggregator Review Sites in Digital Marketing
Should you be using third-party aggregator sites? I’ll answer that question in this post, as well as let you in on a few little-known strategies to take full advantage of aggregator sites. Watch the video or read the full article below. What is a Third Party Aggregator Site? Third-party aggregator sites are websites that…
How to Get the Most Out of Your Instagram Stories
Interested in Instagram Stories, but not sure where to start? In this post, Senior Social Media Manager Amy Newton takes you through a few of her top tips for using Instagram Stories in your social media strategy. Why Should Brands Use Instagram Stories? Since the release of Instagram Stories, they’ve taken off big time. They…
Is SEO Dead? The Real Answer to this Question
More than 90% of online experiences begin with a search engine, with Google receiving over 63,000 searches per second on any given day. So, this begs the question—is SEO dead? Or…is SEO real? Well, it’s more of a moving target. What do I mean by that? Read on to find out! https://hookagency.com/is-seo-dead/ The Million Dollar…
Does Google Cloud Matter For Marketing?
Curious about Google Cloud? The tech giant’s massive online infrastructure has a lot to offer businesses, and in this article I’ll go over some of the features marketers are most excited about. What is Google Cloud? As Wikipedia puts it, the Google Cloud is “a suite of cloud computing services that runs on the same…
The Future of Voice Assistants in Travel and Hospitality: What to Expect
Wondering how voice search may affect the travel industry? You’re not alone. The introduction and ensuing popularity of digital assistants has brought with it a change in the way we search and market businesses. In this article, I’ll explain the changing role voice search plays in the hospitality industry, and how you can prepare for…
What to Post on Instagram: A Marketer’s Guide
While Instagram is generally touted as a more B2C, lifestyle brand-friendly platform, businesses across the board are seeing pretty serious success. But despite that, many brands still struggle with what to post on the platform. In this article, I’ll break it down for you. What to Post on Instagram: First, A Few Best Practices Regardless…
24 SEO Tests You Must Try to Skyrocket Your Performance
By now, you already know about the importance of running SEO tests. They help you determine effective strategies, eliminate wasteful spending, and uncover new opportunities. But there are countless different types of SEO tests that you can run. Which ones are right for your business? In this article, I’ll answer that question by covering 24…