In this edition of Marketer of the Week, Ignite Visibility spotlights Anne Gotay, the Marketing Director at Sotero in Burlington, Massachusetts. Gotay is a strong marketing professional who lives to build strategies from the ground up. She has an impressive track record of building brand awareness and increasing revenue for a variety of companies. Ignite…
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This week, we spotlight Mike Vannucci. He leads the marketing team at Mosaic Group. We’d like to congratulate Mike Vannucci for successfully launching a multi-million dollar TV campaign in 2020. That was during the height of the pandemic, when businesses were struggling. Mike Vannucci Bucks the Trend Last year was a time when companies scaled…
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In order for search engines like Google to know which sites are worth indexing, they use algorithms to weed out content that is not credible or unique. Google does this by crawling a site’s metadata. This data tells search engines what information is on each page so it knows how to index them. In this…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Marie Hattar, Chief Marketing Officer at Keysight Technologies. There are few people more impressive than Marie Hattar in the marketing business. She is passionate, creative, and has a mindset of continuous improvement. It’s easy to see why Hattar is making waves in the marketing…
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Want to learn more about your customers? Build buzz about your brand? Provide lightning-fast customer support? As a marketer, it can be tough to figure out which social media channels to focus your efforts on. No matter what your goals are, there’s a good chance that Twitter’s got you covered. In this guide, we’ll discuss…
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