The marketing sphere is constantly evolving, but if there’s an adage that rings endlessly true, it’s that content is king. Content marketing has transformed the ways in which businesses engage with consumers. From magazine features and television advertisements to social media memes and beyond, the written word has always been instrumental in enticing curious readers…
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Have you heard of Amazon Brand Lift yet? This new feature may still be in its beta testing phase. But, it’s showing signs of becoming the next great tool to improve digital marketing. What is Amazon Brand Lift? How do you use this new data-collecting tool? Let’s jump in. What is Amazon Brand Lift? Amazon…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Laura Grandi-Hill, event marketing manager at Airbase. Ignite applauds Grandi-Hill for her commitment to engaging the internal and external Airbase community. She helps foster togetherness and leads pathways for Airbase clients and the greater professional finance community. Laura Grandi-Hill Laura Grandi-Hill is the Event…
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With features like one-click ordering, Prime shipping, and Amazon wish lists, Amazon is a dream platform for both buyers and sellers. The holiday sales spike only happens once a year. So, you may want to consider reinvesting your earnings from Q4 into Q1 to make the party last longer. When done right, Q4 can end…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Sarah Danzl, Head of Global Communications at Degreed. Ignite Visibility applauds Danzl for her commitment to improving the culture and quality of Degreed—and for her unending commitment to her community. Sarah Danzl Sarah Danzl is passionate about disaster and humanitarian relief, education, health and…
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