This week, we spotlight Ukonwa Kuzi-Orizu Ojo. She’s the Global Chief Marketing Officer, Amazon Prime Video & Studios. We’d like to congratulate Ojo and the Amazon team on the recent acquisition of MGM. As a result, MGM is now part of Amazon Prime Video and Amazon Studios. MGM, as you may know, is a production…
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Digital marketing takes a lifetime to master. It’s a space that encompasses many channels, tools, and tactics. While the basics of marketing remain the same, the digital marketing skills you need to create and implement campaigns continue to evolve at breakneck speed. It’s also an incredibly popular field, and those who take the time to…
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This week, we spotlight Ann Lewnes. She’s the Chief Marketing Officer at Adobe. Lewnes also serves as Executive Vice President, Corporate Strategy and Development for the company. We’d like to congratulate Ann Lewnes and the Adobe team for an outstanding Q1 2022 performance. Adobe hauled in a record revenue of $4.26 billion. That’s a 9%…
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Warning: may cause an increase in writer efficiency and quality of work. Your site needs quality articles. And you want a quality writer to write ‘em. You don’t, however, want to spend endless eyeball-glazing hours editing said articles. Enter the content brief. Assembled correctly, the content brief will provide clarity and direction for the writer….
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Looking for a way to establish a strong connection with audiences and drive action? Connected TV (CTV) offers an excellent opportunity for advertisers. YouTube now allows advertisers to create video action campaigns using YouTube TV ads. In the following post, we will explore what CTV is, how shoppable YouTube ads work, and how you can…
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