I know. You hear this all the time. But the thought of adding one more thing to your plate is overwhelming, so you put it off. I’ve talked to countless business owners who are in the same boat. But all of them agree that adding or improving their social media marketing boosted their business’s digital…
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Companies tally most of the damages from data breaches in numbers. Concerns are usually about how many users’ data hackers accessed and how much the response will cost. But underneath the monetary cost of a security breach is a bigger issue: wrecked reputation. Security breaches shock consumer confidence, resulting in an invisible tsunami of lost…
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You’ve probably heard of the Metaverse, which aims to move the world into the next stage of the digital era. In fact, you’ve probably seen it in movies like Free Guy and Ready Player One, where what seems like movie magic is actually the Metaverse in action. The Metaverse blurs the lines between virtual and…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Rachel Ferdinando, Senior Vice President and Chief Marketing Officer of Frito-Lay North America. Ignite Visibility applauds Rachel Ferdinando for her ability to transcend traditional marketing barriers and lead her brand with fresh and innovative ideas. Rachel Ferdinando, the Creative If you’re looking for a…
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Coming up with ideas for sales promotions and celebrations to feature in your emails can be a daunting task. Luckily, every day is a holiday — literally. Let’s talk about why you should create a holiday calendar and how to do it. Why You Need An Email Marketing Calendar Life is better when you have…
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