Meta recently announced the top trends content creators should focus on in 2022. So let’s dive deep into each one so you can make the most of them this year. Meta Marketing Trend #1 Tell The Story Behind Your Product/Service Young people want to know the story behind your product. Diving deeper into the “how”…
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Matt Carrington, Chief Marketing Officer at Athletic Greens – Ignite Marketer of the Week
This week, we spotlight Matt Carrington. He’s the Chief Marketing Officer at Athletic Greens. We’d like to congratulate Matt Carrington and the Athletic Greens team for offering a product that everybody needs: nutrition. Even better: the company offers nutrition at an affordable price. It costs somewhere between $2-3 per serving. And just one serving gives…
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6 Tips for Retaining Your Gen-Z Employees
It’s 2022. Gen Z is officially making its way into the workforce. And Baby Boomers are on their way out. During a period coined as The Great Resignation, how are you attracting and keeping Gen Zs as your employees? A Gen Z POV to Employee Retention Hi, I’m Nicole, an avid coffee drinker, yoga lover,…
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Video Content Marketing: How to Increase Conversions
Here’s a crazy statistic: By 2022, video will make up more than 82% of all consumer internet traffic. Frankly, if you’re not using a video marketing strategy, you’re at risk of missing the boat. With shouts of Web 3.0 and the metaverse all around us, knowing how to do video content marketing the right way…
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Lee Applbaum, CMO of Wheels Up – Ignite Marketer of the Week
This week, we spotlight Lee Applbaum. He’s the Chief Marketing Officer at Wheels Up. We’d like to congratulate Lee Applbaum and the Wheels Up team for outstanding Q1 2022 results. Among the highlights: Revenue jumped 24% to more than $325 million Membership increased 26% to over 12,000 Live Flight Legs increased 15% to over 17,000…
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