When you hear the word “whitepaper” what do you think of? In politics, a whitepaper refers to a document that presents policy preferences before any official legislation is introduced. In the tech world, a whitepaper is often an authoritative report that explains the benefits of new technology. So, what are whitepapers in marketing and business?…
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Ignite Visibility is thrilled to announce our new partnership with Mountaingate Capital! From the moment we met the Mountaingate team we knew they were the perfect partner. Mountaingate shares our values, our vision and has the highest level of expertise in the category. We could not have found a better partner. At Ignite Visibility, our…
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Your marketing strategy is only as good as its weakest link. But sadly, many marketers tend to overlook the importance of the middle of funnel (MoFu) in favor of more vigorous attention to the top and bottom of the funnel. It’s like building a house without a middle floor—the upper and lower floors may look…
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Some of our largest clients are franchises. In this article, I outline the basics – both to attract franchisees and keep each franchise up and running. While some of the information will apply to both attracting and retaining them, there are a few differences between the two. Here is how to build a successful…
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For new marketers just starting out or experienced ones looking to brush up on their skills, the words search engine optimization or SEO can be intimidating. The good news is, there are some really incredible and easy-to-use SEO Chrome extensions that will make your life as a digital marketer easier. In this article, I’ll answer…
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