The Facebook social login button allows a website owner to provide users with the option to log into their website with the Facebook information. This has many benefits such as:
– Reducing registration time
– Capturing all data quickly from Facebook
– Bringing the trust and credibility of Facebook to the website.
In most cases, website owners see higher login rates and sign ups when this feature is enabled. Along with the Facebook login button you may also see a Twitter log in button or something similar.
Watch a Video On Facebook Marketing
John Lincoln, Ignite Visibility CEO, covers Facebook.
Facebook Login Buttons Grows in Popularity
The Facebook login button has proven to be an effective tool. Websites are adopting it at a faster rate than ever before. According to a recent report, Facebook now accounts for 48 percent of all social logins as of Q2 2012. That’s up from 45 percent in Q1 of this year, and represents eight straight quarters that Facebook’s share has risen — dating back to Q1 of 2010.
The second most popular login button is Google, with 30%. Google is followed by Twitter (9%), Yahoo (8%) and Microsoft (3%).
Login Buttons are Here to Stay
Social media login buttons have only been around for about 5 years. However, it appears that they are here to stay. This simple concept allows website owners to tap into the popularity of another website and gather that users data for themselves.
Ignite Visibility is a strong supporter of adding the login functionality as well as other social media optimization tools. Learn more about social media marketing with IV.
Footnote: Configuring the Facebook Login Button
To configure the Facebook login button you must fill out the attributes listed below.
show-faces – specifies whether to show faces underneath the Login button.
width – the width of the plugin in pixels. Default width: 200px.
max-rows – the maximum number of rows of profile pictures to display. Default value: 1.
scope – a comma separated list of extended permissions. By default the Login button prompts users for their public information. If your application needs to access other parts of the user’s profile that may be private, your application can request extended permissions. A complete list of extended permissions can be found here: http://developers.facebook.com/docs/authentication/permissions/
registration-url – registration page url. If the user has not registered for your site, they will be redirected to the URL you specify in the registration-url parameter.