Everyone knows there is something to social media management. When you have a good company managing your Facebook, Twitter, LinkedIn, Youtube and Google +, and other important social sites for your business, it takes the load off of you and allows you to reap the benefits of increased SEO rankings, brand awareness and lead generation. For these reasons and others, social media management has become a hit service in the San Diego area and Ignite Visibility is proud to offer it. In this post we will answer common questions on social media management to give you a little foresight before you give us a call.
What is Social Media Management?
It’s pretty simple really. It consists of having a company write search engine optimized blog posts on exciting topics. They then take those blogs and post them to social media sites. When they do this it updates the communities and builds backlinks to your website. If it’s a great post you can get likes and shares, which grows your brand reach. Outside of this, the social media company will also update your individual social sites with cool creative posts to engage the community and keep your business top of mind. Social media management packages are custom made for the individual website. The packages are tailored to your goals and the social sites that attract your demographic.
How Much Does it Cost?
Because the packages are custom, price can vary. If you want 10 blogs a week that will cost more than 1 blog a week. In most cases, the price range is between $700 a month and $7,000 a month. A $7,000 a month package would be for the serious, enterprise level client and in most cases it would involve on going social campaigns and a small dedicated team. Most social media management packages are in the $1,000 a month range, which is much less expensive than hiring on a fulltime employee. Usually a fulltime employee will cost you $3,000 to $7,000 a month in this space. This is one major reason why our social media management department is rapidly expanding. We offer an affordable solution that delivers ROI for the client.
Does Social Media Management Include Social Media Campaigns?
At Ignite Visibility we generally recommend running social media campaigns during specific times of the year. If you know that a certain season is busier than others we can craft a social media campaign to generate an even greater buzz about your company during that time. We push clients to purchase at least one social media campaign to start. Most of our clients buy this great online marketing service time and time again.
What is the ROI?
Ignite Visibility focuses our entire online efforts for your company on achieving ROI. Sure we do SEO, social media and online reputation management, but that is all in an effort to drive more business to your website. From the perspective of social media management we are drawing people from these social sites to your website so that they can buy your product or request information on your service. In Internet marketing you need to go where the people are and social media management allows us to do just that. Ignite Visibility will track how many people come to your website from social, we will track the traffic, conversions and rankings. Ignite Visibility will assign a value to the conversion and thus demonstrate ROI for the service. Keep in mind; a very small social media management package may not be as effective as a larger package. Make sure to speak with a representative about the package size you need to be successful.
Does it Include Social Media Advertising?
Social media advertising is when ads are paid for on Facebook, Twitter, YouTube, LinkedIn, etc. We call this a media buy or social media advertising. Social media management is different than social media advertising, however, social media advertising is one of the best ways to attract new people to your social media community. The two marketing mediums work very well together.
Why Choose Ignite Over Competitors?
Ignite Visibility is a hard working and honest Internet marketing company. At Ignite, we are all about the people behind the service. Our team is comprised of some of the most talented Internet marketers in the industry. But most of all, we are very good at what we do and want to earn your business.
Summing up Social Media Management
With so many busy professionals in San Diego, social media management is a service that makes sense for an Internet marketing company like Ignite Visibility to offer. The service provides better rankings, more traffic and increased conversions and brand awareness. Get started with a social media management package from Ignite Visibility!