When the traffic starts to come in from Internet marketing, conversion rates start to get looked at closely. In this post, we cover 12 concepts that we recently applied to a client’s site to increase their conversion rate more than 107%. Click image or here to enlarge. 1. Move Content Above the Fold One of…
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Google Analytics may be the hegemonic site analytics tool of the moment (or decade), but it is by no means the only tool you can use to unpack and examine your website metrics. In fact, the use of multiple analytics programs to analyze your site traffic can provide you with a valuable venn diagram of…
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When you have a lot of traffic, small increases in conversion rates can greatly help, and large increases in conversion rates can help even more. Over the last 30 days we worked with one our clients to fine tune their home page, category pages and product pages. We also shortened the checkout process, changed the…
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The unnatural links to site – impacts links notification is very common. This is a manual action that is put in place by Google. You can verify if you have this manual action by logging into webmaster tools. A website will generally get this notification if they have poor links pointing at their website. However,…
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Google sends out penalty notifications for something called thin content. In this blog post, we cover the basics of this penalty. What is the Thin Content Penalty A website can get the thin content penalty if they are creating pages which only differ based on keywords being inserted into certain fields, if they create doorway…
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