Facebook’s new Custom Audiences is a powerful new tool that has been making waves in the social media community. It’s an easier way for businesses of any size to reach out to people that matter to them such as potential prospects. Custom Audiences allows you to create lists of people you want to target your Facebook…
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Earlier this week, Twitter made their ‘refreshed’ look global, a move they tweeted in January that was meant to ‘reflect… the look & feel of [their] iOS & Android apps.” From what we can tell so far, the new look primarily affects the top navigational bar by increasing the font and icon sizes, and changing…
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The following Mobile Application SEO Guide offers tools and techniques for optimizing a mobile app for improved search results. 1. Optimizing for App Store Search Engines with On-Meta Data A. App Title The title offers a brief and easy-to-understand description of the app. Include branding elements to distinguish the product from others. Use keywords in…
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Googlebot mobile was the name of the crawler Google previously used to crawl and index mobile content on the web. This worked well, however, there were some issue with people’s understanding of how best to utilize the tool. “We’ve seen cases where a webmaster inadvertently blocked smartphone crawling or indexing when they really meant to…
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I have been doing SEO for a long time now. Many people think just because their site has been around for a long time that it will always rank #1 for a term. That is just not the case. Websites need to constantly be creating new content, building new links and social shares and improving…
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