When working to maximize profitability and customer lifetime value, while keeping your clients consistently happy, client relationship management is crucial. Knowing how to build relationships with clients the right way can help you keep your clients returning to you and boost your brand’s overall reputation.Fostering client relations and setting clear expectations are key in building…
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For a franchise to succeed, it requires two distinct marketing strategies: one targeting investors and potential business owners (franchise development strategy) and another targeting consumers, the customers for the services and/or products (consumer marketing strategy). While both are important, they are also incredibly different, and you must treat them that way. For consumer-facing brands, like…
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In today’s marketing environment, people want to see brands that feel “real” and not like empty entities simply trying to sell to them. A big part of establishing that “realness” is social media authenticity, as the voice and creative you use on these platforms can help you build a strong connection with your target audiences….
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When building your website, you want to indicate to Google and other search engines which versions of your content should appear in search results. The key to this is canonicalization, which uses specific HTML tags to label certain pages as indexable, while others will remain hidden from search engine crawlers. In this blog, SEO Strategist,…
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If you’ve been thinking about taking the jump into ad supported streaming services, now might be the time. With a record number of people using platforms like Hulu, Netflix, and Amazon Prime, it may be the most effective way to reach your target audience. In this blog, Meghan Parsons, SVP of Paid Media, will explore…
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