What is clickbait? It’s a marketing tactic intended to draw attention and entice users to click through. But clickbait is by and large considered a misstep in marketing, intended to mislead and dupe users into clicking spammy content. So, is it ever acceptable to use clickbait? Read on to find out. What You’ll Learn: What…
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To many marketers, Generative AI is a new concept. In a short period of time, it’s gone from being a new term to now something we hear almost daily. However, many still don’t fully understand what it means. In this comprehensive guide, Ignite Visibility’s SVP of Marketing, Danny Conlon, will walk you through what generative…
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Using Google Ads to develop paid media ad campaigns, advertisers used to be able to improve their ad targeting using a keyword match type called broad match modifier (BMM). However, as of 2021, this match type is gone, with Google’s phrase match format taking its place. In this blog post, Scott McCutchan, Sr. Director of…
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You’ve heard of digital marketing consulting. You may even have a vague idea of what it entails. But for many, “consultant” is thrown around as an umbrella term for anything and everything. However, a digital marketing consultant is particularly important in today’s online landscape, which is growing increasingly complex and competitive. To get the most…
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In today’s fast-paced franchise marketing world, the most successful franchises are the ones that manage to innovate while implementing proven methodologies to guide them. They also have the ability to adapt their needs to local audiences, appealing to each target market while remaining consistently recognizable. What makes a successful franchise? In this blog, Mark Renehan,…
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