Content without a call to action is like a peanut butter sandwich without jelly. Great but not quite finished. In this blog, CRO Sr. Strategist, Justin Kevalaitis, will explain why a weak CTA (or no CTA at all!) could mean you’re leaving money on the table. What You’ll Learn The Definition of a CTA &…
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Every business with a website needs a content management system, also known as a CMS. This system is what you’ll use to add content, update your blog, add images, and do your SEO. In this blog, Head of Engineering, Lucas Dantas, will share the pros and cons of some of the most popular SEO CMS…
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To effectively achieve your business goals, everyone within your organization needs to be working toward them. If there’s any misalignment among various teams, including sales and marketing, this kind of siloing could hold your business back as efforts become inconsistent and incongruous. In this blog, Sebastian Turner, VP of Business Development, will get into the…
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Advertising has found a new home on the world’s favorite streaming platform. Netflix, once ad-free, now offers exciting opportunities for brands to reach millions of viewers. In this blog, Scott McCutchan, Sr. Director of Paid Media – Franchise, will walk through everything you need to know about Netflix advertising, from setting up your first campaign…
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According to a recent study, 73% of American consumers are willing to abandon your brand after just one bad customer experience. On the other hand, 76% said they would recommend a brand after a great customer experience, and 69% stated they’re willing to pay more for brands that genuinely care about their customers and put…
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