With the increased advancement and integration of AI and other marketing technologies, email marketing now has plenty of automation capabilities. Automated email marketing can help with everything from automatically sending emails as needed to personalizing emails with dynamic, highly targeted content. In this blog, Lifecycle & Email Marketing Strategist, Joel Staniszewski, will explore how email…
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A good click-through rate (CTR) is essential in moving people down the sales funnel toward a sale, as it indicates that people find your content engaging. Marketers and advertisers will benefit from knowing more about how to boost this metric to help maximize their ROI. While paid advertising is still a worthwhile strategy with may…
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AI helps brands scale their marketing without sacrificing quality. These tools make marketing smarter, more efficient, and more comprehensive with minimal investment. AI in marketing today uses technologies like generative AI and plenty of integrations to help marketers make full use of this innovation. So in this article, Chief Client Officer, Jeff Macgurn, will teach…
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When considering which type of franchise to invest in, it’s important to look for a business that is both essential and resilient. You want to invest your money in a business that will impact your community, but also have a high rate of return. In this blog, Mark Renehan, Vice President of Franchise Development, will…
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The advertising landscape continues to evolve, especially as businesses become increasingly reliant on digital platforms and multi-channel strategies. This ever-changing industry is making the best ways to advertise your business less static, as you might find that certain trends in both your industry and the marketing world influence your approach over time. In this blog,…
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