There has been a storm brewing surrounding Penguin 3.0. If algorithm doesn’t rerun soon, the search engine optimization community might release a tornado of excessive Google slander around the topic. Many are speculating the cloudburst will occur today (sorry just wanted to see how many weather references I could fit in the intro). OK, so let’s…
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Google isn’t just the top source for navigating you around in your vehicle anymore, they have taken their powers to the skies. We all know the airport is a chaotic place to be, especially when flights are being delayed or even cancelled. Well, now Google is here to help with that. Google Now has just…
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We recently had a great article featured on Search Engine Land that received thousands of shares. The article focused on black hat social media and how it can impact SEO. This is a new topic that has almost no article written about it. The article has sparked a huge debate about black hat social media…
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Mission Fed is the largest, locally based financial institution exclusively serving San Diego County and is a part of a CO-OP network that offers its customers more than 30,000 fee-free ATMs nationwide. All San Diegans are welcome. The Challenge The client, Mission Fed, wanted to do a small-scale Facebook focused campaign to grow their presence…
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An effective SEM campaign requires a tactical structure that involves a strategic approach to SEO and PPC; although, many are turning away from SEO due to the fear of Google penalties in light of the recent algorithm updates. However, a successful SEM campaign must have both SEO and PPC advertising as 70 percent of internet…
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