As viewers have become increasingly untethered from traditional television viewing, and increasingly watching content online and on mobile devices, we’re starting to see dramatic shifts in marketing budgets towards online video. According to a recent report from Vidyard, 71 percent of marketers have found that their conversion performance for online video content was either somewhat…
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Google is now offering Universal Analytics as the standard Google Analytics installation. For the most part, it much simpler, flexible and feature rich than previous models of the software. One thing that has changed is the way we implement cross domain tracking. While previously, you had to call the link method, with Universal Analytics, there…
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Having recently relocated from Maine, I’m continually wowed by the gorgeous California weather, friendly people, and especially the Mexican food! I wasn’t expecting another dose of west coast charm when I signed up for Distilled’s SEO expert meetup this past Tuesday, but I’m learning that in San Diego, it’s not only about substance, but also…
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It is the stuff of science fiction. Issac Asimov’s Multivac stored every computable answer save for one. The decades-long series Star Trek‘s ship computer could answer any question posed to it, and did so in conversational format. Arthur C. Clarke’s infamous HAL 9000 was an artificial intelligence computer that calmly conversed with it’s doomed crew. Hundreds…
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Snapchat is set to incorporate a number of new offerings this fall, with ads, news, and even movie clips being the highlights. There is a lot of potential here right? Snapchat thinks so too, considering they turned down that $3 billion offer from Facebook last year. We are currently still in the shadows in regards…
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