In advertising, one the most important factors is being able to target the correct demographic. If you advertise to irrelevant targets, you are wasting your money. Facebook Custom Audience targeting allows you to reach the right type of personal with your online ads and the Power Editor Tool gives you the ability to make sweeping…
Read More
Why Proper Google+ Local Optimization is Crucial for Local Rankings
Google+ Local and Google+ Business has been a lumbering endeavor on the part of that search giant to catalogue and map all the businesses in the world. Or, at least, all those that are submitted in the correct litany of time-consuming steps that include a flurry of postcards that sometimes arrive, 5 digit pin numbers,…
Read More
Google Places Updates Quality Guidelines for SEO
When it comes to local Google SEO, there are really three ways to play. You can create a local page on your website, you can create a local page on another website (such as Yelp) and you can create a Google Places (Google +) profile. Just like Google has quality guidelines for websites, they also…
Read More
Google Penalty Follows When Changing Domains Regardless of Redirects
It was generally thought that if you get a penalty on a domain, you can change domains, and that will in-turn eliminate that penalty. Sure, if you redirect the old domain to the new domain, we know that the penalty can follow. But if there are no redirects in place, most SEO professionals thought this…
Read More
Google SEO Rankings with No Links – How does it Look?
In this video Matt Cutt’s discusses the quality of Google results when backlinks are not considered as a ranking factor. You can tell that Matt has a hard time answering this question. Pretty much looks like it pains him to even consider it. Matt has spent his entire life defending backlinks as a legitimate ranking…
Read More