Can you remember the last time you downloaded an app on your smartphone? According to recent studies, smartphone users are downloading drastically fewer mobile apps every month, and many users seem to be developing “app burnout”, overwhelmed by the saturated marketplace and using only a few apps on a regular basis. This dramatic decline in…
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Business Guide for Choosing PPC Company for 2015
The online world of marketing has diversified over the last several years due to tougher competition and Google algorithm updates. Smart business owners are realizing that maintaining a website and practicing SEO simply aren’t enough anymore. To stay ahead of the competition, business owners have to utilize PPC advertising in addition to SEO and SEM….
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Facebook Bans Like Gate, What are the Alternatives?
On Nov. 15, 2014, the Facebook ‘Like Gate’ will be a thing of the past. Facebook quietly mentioned in its Platform Policy that pages can’t make it a requirement to Like a Page to have access to contest, downloadable ebooks and more. Like Gates usually required the aid of third party apps and were a…
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What Marketers Need to Know About Promoted Pins Going Beta
I’ll bet you know what Pinterest is. It is that elegantly designed social media website that allows you to organize (pin) images into boards. But did you know that advertising on Pinterest has been impossible for the masses? We’ll all of that is about to change as Promoted Pins go beta. Select advertisers, and not…
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A Brief Look at Twitter Advertising Reporting – $100 Spend
This post is meant to show a newbie what Twitter ads can do for you. In this example, we spent $100. Campaign Here we see the campaign tab. This shows that our ad received 5,540 impressions, 116 engagements and we spent a total of $100. This took place over a period of 9 days. Platforms…
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