With 9 out of 10 businesses reporting to have increased their marketing budgets by 47 percent in 2014, most of which consists of digital marketing, an online business has the potential to be extremely lucrative when taking advantage of online marketing. The multi-million dollar marketing industry opens the door to endless global profits. However, with…
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The Google Panda 4.1 update started rolling out on September 24th. The update was official made public on the 25th. Since the update, we have learned information on winners, losers and the types of websites that won and lost. I will say one thing to start, the update is very new. We do not know…
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From the green mermaid of Starbucks to the Nike swoosh, we encounter corporate branding on a daily basis, but probably don’t give too much thought to developing our own brand. Branding is obviously important on the business-level, but these days creating your own personal brand is just as important. Building a recognizable and credible personal…
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People are moving to mobile in a big way. Most people have smart phones and it is becoming easier and easier to accomplish everything you need to do on a smartphone. Nowadays, a smart phone can do almost everything a desktop can, including online shopping and making purchases. Listen to what these experts think will…
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A landing page, in the world of marketing and advertising, is a standalone web page distinct from your main website that is designed for a single focused objective: to guide visitors to a certain action in order to reach your conversion goal. While there can be many different goals of a landing page, the two…
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