PageRank is the ranking metric Google originally created to show the value of a webpage. It has been around since 1996 when Larry Page created the term as part of his research project on search engines at Stanford University. PageRank was based on scale of 1 to 10, 10 being the highest and 0 being…
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Last week we explored the beginning phase of how to build a credible personal brand that shines online. We explored how to create a personal brand vision, define your target audience, and establish your online presence. And since you’ve been patiently waiting with bated breath, we’ll jump right into Part 2, where we’ll look at…
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With 9 out of 10 businesses reporting to have increased their marketing budgets by 47 percent in 2014, most of which consists of digital marketing, an online business has the potential to be extremely lucrative when taking advantage of online marketing. The multi-million dollar marketing industry opens the door to endless global profits. However, with…
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The Google Panda 4.1 update started rolling out on September 24th. The update was official made public on the 25th. Since the update, we have learned information on winners, losers and the types of websites that won and lost. I will say one thing to start, the update is very new. We do not know…
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From the green mermaid of Starbucks to the Nike swoosh, we encounter corporate branding on a daily basis, but probably don’t give too much thought to developing our own brand. Branding is obviously important on the business-level, but these days creating your own personal brand is just as important. Building a recognizable and credible personal…
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