Social Media has really skyrocketed the visibility of nonprofits in the last couple years and provided another opportunity for reaching new volunteers, potential donors and connections in a cost effective way. Social media has given nonprofits the options to tell stories and harness interested connections. To take your social platforms to the next level follow…
Read More
UCSD Technology Night, John Lincoln and Mikel Bruce Slides
This week Mikel Bruce and I spoke at UCSD technology night. The subject, SEO, Social Media and Analytics. We had an excellent class and it was a ton of fun. A big thanks to everyone who attended. We only had an hour, so it was very hard to cover all the different aspects of SEO….
Read More
How Reviews Affect Local Search Rankings
Online reviews have taken on greater and greater significance over the past few years for local business. Yelp was founded nearly a decade ago, and since it’s emergence on the scene has grown to make and break businesses all over the US. In 2001, Google purchased Zagat in 2011, and since then the importance of…
Read More
5 Tech Media Servers Marketing Departments Should Watch
No intro needed, let’s just look at these tech media servers! Google TV Google TV is pretty amazing. Not only does it give you quick access to YouTube, it also allows for voice search. That’s right, you can do a voice search right into your remote and then Google TV will pull up a show….
Read More
Affected by a Google SEO Penalty? How can you Tell?
In this video, Matt Cutts discusses how you can tell if your site has an algorithm penalty from Google. The answer Matt gives is very long and complicated. He first states that if you have a manual action you will know by logging into webmaster tools. But an algorithm penalty is very hard to determine,…
Read More