To get real results from your Google Ads strategy, get started with Performance Max campaigns—PMax campaigns for short—which enable you to access a lot of available Google Ads inventory using a single campaign. Learn all about Performance Max campaigns and how to use them in this guide from Logan Schiff, VP of Paid Search and…
Read More
Search engines are sophisticated technologies capable of processing data at a break-neck pace and serving up relevant answers — So, why does it matter how search engines work? Well, consider the impact Google has on your website. Understanding how the search engine crawls, classifies, and decides which content is relevant is critical if you want…
Read More
The 2025 holiday season is expected to be more competitive than ever, making Black Friday/Cyber Monday (BFCM) the defining moment for many ecommerce brands. With shoppers eager for deals and brands vying for attention, having an airtight email and SMS marketing strategy is essential. In this blog, Anthony Gonzalez, Lifecycle and Email Marketing Manager explore…
Read More
With more and more attorneys vying for attention online, especially on search engines, law firm SEO is a must. Good SEO for lawyers can help you climb to the top of rankings for relevant keywords and attract more high-quality leads. Let’s do a deep dive into SEO and how you can benefit from the right…
Read More
With such a large selection of customer communication platforms available, it can be difficult to pin down the perfect one for your business. However, two of the most popular options include Iterable and Braze, both of which come with many features to help you effectively engage and connect with your customers. In this blog, Lucas…
Read More
