In the world of SEO, things are constantly changing. It’s our job as online marketers to adapt and adjust to these changes. That’s why it’s so important to stay on top of all the latest SEO news and updates, because it’s vital to help us do our jobs correctly. I wanted to take the time…
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Website traffic is a complex thing. I have spent the last decade analyzing it and I can tell you with certainty that most people don’t understand important subtleties in their online traffic. In this post, I want to talk about some of those. Let’s start out with a couple non-SEO related items and then we…
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Instagram recently announced some exciting new changes to their platform, specifically, they’ve begun rolling out advertisements for brands to use on the app. In this post, we’ll take a look at how these ads work and how you can use them in a variety of ways for your business or brand to get website traffic….
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By 2021, WordPress hit a new milestone: It powered 39.5% of the world’s websites, according to Search Engine Journal. This is up from 35% just one year prior. With such a strong hold on the market (Drupal and Squarespace only power 1.5% of websites each), you are likely one of the businesses relying on WordPress…
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Chapter 3: Setting Up Your Instagram Marketing Tools In previous chapters, we’ve covered how to get started with Instagram and best-practices for brand-building. In this chapter, we’ll look at tools that will help you become more productive and efficient with your Instagram marketing efforts. The Importance of Tools A brief word about the importance of…
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