One of the most worthwhile ongoing projects for businesses is working on SEO for old content. Although businesses will always need to create great new content, it also pays to ensure that old content works just as hard—and doesn’t hurt your overall SEO strategy. What SEO does for old content Optimizing older content, whether you…
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In the world of SEO, things are constantly changing. It’s our job as online marketers to adapt and adjust to these changes. That’s why it’s so important to stay on top of all the latest SEO news and updates, because it’s vital to help us do our jobs correctly. I wanted to take the time…
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Website traffic is a complex thing. I have spent the last decade analyzing it and I can tell you with certainty that most people don’t understand important subtleties in their online traffic. In this post, I want to talk about some of those. Let’s start out with a couple non-SEO related items and then we…
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Instagram recently announced some exciting new changes to their platform, specifically, they’ve begun rolling out advertisements for brands to use on the app. In this post, we’ll take a look at how these ads work and how you can use them in a variety of ways for your business or brand to get website traffic….
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By 2021, WordPress hit a new milestone: It powered 39.5% of the world’s websites, according to Search Engine Journal. This is up from 35% just one year prior. With such a strong hold on the market (Drupal and Squarespace only power 1.5% of websites each), you are likely one of the businesses relying on WordPress…
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