When it comes to developing a good advertising strategy, one word stands out: targeting. If you don’t target your ads to people in your market, you’re likely to limit your return on investment (ROI). In fact, you’ll probably lose money. Fortunately, Facebook gives you plenty of great options when it comes to targeting your ads….
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Are detecting the location of a users IP address and then redirecting them? Or perhaps you are just considering it? In this video, we cover the topic and tell you what to watch out for when detecting UP location and serving redirects for SEO. Transcription Should You Use IP Location Detection And Redirects? (Good Or Bad…
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If you’re a brick-and-mortar business owner with multiple locations, you can use Facebook to drive foot traffic to your stores. How? With an advertising option on Facebook that doesn’t get much fanfare: a Store Visit ad. In this article, we’ll go over what you need to know about running an effective Facebook ad campaign that…
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This week: Snapchat takes a hit, you can upload videos with TweetDeck, and Google drives advertisers crazy with a new policy. Here’s what happened this week in digital marketing. Google Doubles AdWords Budget Limit This is not good news if you are a Google AdWords advertiser. Google has doubled the maximum daily budget limit. In…
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If you’re running a B2B shop, you shouldn’t just rely on LinkedIn to send business your way. You also need search engine optimization (SEO). Fortunately, there are plenty of SEO business strategies that are perfect for B2B companies. Here are 7 of the smartest. SEO Business Strategy 1: Become a Thought Leader If you want…
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