Google just turned 20, and it celebrated with a slew of new announcements. All of them had one thing in common: a clear emphasis on AI. Here’s a rundown of what you can expect – and how you can prepare – for Google AI. Google AI: Neural Matching Google recently announced they’ve started using a…
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How LinkedIn Showcase Pages Fit Into Your Digital Marketing Strategy
Familiar with LinkedIn Showcase Pages? In this article, Ignite’s Social Media Strategist Morgan Dixon walks you through what they are and when you should use them. Rarely does one business cater to one single target audience. Think about it: we spend loads of time creating our buyer persona – but how many times do you…
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How to Use Aggregator Review Sites in Digital Marketing
Should you be using third-party aggregator sites? I’ll answer that question in this post, as well as let you in on a few little-known strategies to take full advantage of aggregator sites. Watch the video or read the full article below. What is a Third Party Aggregator Site? Third-party aggregator sites are websites that…
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How the Google Pixel 3 Is Changing the Future of Marketing
Google recently wrapped up its latest “Made by Google” event, or as it’s come to be called, the Pixel 3 Event. In it, Google introduced a range of new products – and a clear focus on AI. Here are the most important announcements you may have missed. Google Pixel 3 and Pixel 3 XL The…
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How to Get the Most Out of Your Instagram Stories
Interested in Instagram Stories, but not sure where to start? In this post, Senior Social Media Manager Amy Newton takes you through a few of her top tips for using Instagram Stories in your social media strategy. Why Should Brands Use Instagram Stories? Since the release of Instagram Stories, they’ve taken off big time. They…
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