Google AdWords reporting! In this guide, I’ll go over AdWords reporting. I’ll also explain why and how you should use it. What Is Google AdWords Reporting? One of the biggest advantages of digital marketing over “old school” advertising is analytics. When you run ads online, your advertising platform will show you key metrics such as:…
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In this edition of the Ignite University Podcast, John Lincoln interviews Lori Taylor, Founder & CEO of The Produce Moms. Learn how Lori has built a passion-based business that helps people around the world through fresh produce. What You Will Learn Why passion is needed in business How to align your life goals with your…
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Twitter Analytics help you understand how the content you share on the platform is working for your business. But you have to know these key metrics and Twitter Analytics tools, otherwise it’s worthless. In this post, I’ll dive into the most important ones. In this article, you’ll learn: How to access Twitter analytics Which metrics…
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Alan Bush joined AMA San Diego’s monthly podcast This Week in Marketing to cover an important topic that many businesses face: Reputation Management. Alan and the This Week in Marketing co-hosts cover topics including generating new reviews, SEO implications, dealing with negative reviews, training your customer service team and more! Please check out the show…
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To keep up, hotels must employ a variety of strategies that increase visibility and position them as the best available choice to consumers. Here are eight strategies your hotel marketing company should be using. 1. Get Your Website in Order Your website is an extension of your hotel brand. It should be informative, attractive, and…
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