If you’re using Instagram to promote your brand, then it’s important to get your posts in front of as many people as possible. To make that happen, you need to understand how to beat the Instagram algorithm. In this article, I’ll share some of my favorite ways to hack the Instagram algorithm – and show…
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Never before in human history have we had access to such a wealth of data. While having that much information at your fingertips is a definite perk of living in the new tech era, the numbers on their own aren’t enough. In the same way that football players can leverage the power of data to…
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When browsing around cyberspace, you may have stumbled across a website or two that requires you to sign up for a paid subscription to read the content. But is that a good business model? In this guide, I’ll cover subscriptions and paywalls. I’ll also explain who they’re best suited for and how to optimize fee-based…
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If you’re like most cybernauts, you’ve performed a Google image search countless times in the past. But do you know how Google matches images with keywords? One of the ways it does that is with alt text. If you’re not familiar with alt text, then you’re limiting your reach on Google image search. In fact,…
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The search landscape is evolving faster than ever before and as a content marketer, it’s your job to stay ahead of the curve. Just as a car with no engine leaves you stranded, content with no SEO strategy can’t compete in the digital marketplace. And if you’re bombarding your users with keywords, blogs, and emails…
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