When working in a fiercely competitive ecosystem like YouTube, making mistakes is inevitable. And although the Ignite Visibility YouTube channel now sees hundreds of thousands of visitors per month, there was a point where I almost completely destroyed it. In this post, I’ll walk you step-by-step through what I did wrong, the lessons I learned…
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Google’s BERT Goes Global – Ignite Friday
This week: more good news from the recent holiday weekend. Facebook has some new ad reporting features, and wait until you hear about how Reddit grew this past year. Here’s what happened this week in digital marketing. Advertisers Increased Google Shopping Spend By Almost a Third This Cyber Weekend According to a report by Tinuiti,…
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13 Ways to Improve WordPress SEO
An SEO-friendly website is far more likely to appear on the first page of the search results and drive constant traffic to your website. In this post, I’ve compiled a list of SEO best practices that can make a significant difference in how well your site ranks in major search engines. What We’ll Cover:…
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How to Optimize For Google Discover in 2020
Google Discover may be one of the search giant’s newer features, but it relies on many of the time-tested optimization methods marketers have been using for years. Read on to find out what they are. What We’ll Cover: Optimizing for Google Discover: Create a Google My Business account Use semantics to organize your content Create…
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Holiday Sales Smash Records – Ignite Friday
This week: holiday sales are already smashing records, chatbots can save you money, and wait until you hear about how well programmatic display ads are performing on social media. Here’s what’s been happening in digital marketing. Cyber Monday Sales Top $9 Billion Cyber Monday sales set a new record this year, surpassing $9 billion….
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