I sat down with Keith Lovgren, Director of Conversion at Ignite Visibility to discuss CRO in 2020, best practices, and little-known benefits. From landing page best practices to CRO as a learning tool, here’s what Keith had to say about CRO in 2020. Listen to the Full Podcast: Listen on Spotify, Apple Podcasts, or…
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Snapchat just announced the launch of Snap Focus, a module-based training program for advertisers. According to Snapchat, Snap Focus “will help advertisers and agencies master our platform and stay on top of everything Snapchat advertising has to offer.” Let’s dive into what we know about the Snapchat Ads training program. Six Areas of Snapchat Ads…
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Interactive marketing isn’t about telling people why they need your product or service. It’s about driving active engagement over passive consumption, and often uses individual preferences or behavior to inform campaign content and delivery. While it may sound vague, interactive marketing is more about capturing your audiences’ attention so that they’ll be more inclined to…
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It’s a good time to run a business online. According to Adobe’s latest Digital Economy Index report, eCommerce shopping in April and May exceeded 2019 holiday activity by 7%. In fact, online sales posted a $52 billion gain from the same period a year ago. Going Cyber Amidst COVID-19 The recent COVID-19 pandemic shut down…
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It’s safe to say that customization is one of the main drivers of marketing success in 2020. And luckily, rapidly advancing technology has allowed marketers to create much more personalized experiences across various channels and buying stages. Google Ads offers some incredible tools that give advertisers the ability to easily tailor the messaging of ads…
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