There’s a lot that goes into creating a successful brand: product, design, community, story. But, unless you can offer something that no one else can, the whole strategy falls apart. An evolving differentiation strategy is crucial in an ever-changing and competitive marketing world. What You’ll Learn: What differentiation marketing is How to get started Why…
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#STOPHATEFORPROFIT. How is Facebook responding to this ad boycott? As of late, folks are taking the current civil revolution to Facebook. They feel that Facebook has tolerated racism, hate speech and is turning a blind eye to current voter-suppression tactics. Huge brands like Coke, Honda, Verizon and Starbucks are among the more than 100…
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This week: Google will see a record drop in ad revenue. Microsoft is rolling out yet another free digital marketing center tool and Facebook is offering a free training program. Here’s what happened this week in digital marketing. Google Adds Local Details to Shopping, Free Promoted Pins This past week, Google announced several new…
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The latest version of Apple’s Safari update will include an updated browser feature that blocks traffic trackers. One of the trackers it blocks is Google Analytics. Let’s dive into what we know about macOS Big Sur. Safari Update: macOS Big Sur The new version of macOS is called “Big Sur.” Apple announced it this past…
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If you’re a smart campaign advertiser: Google is giving you free promoted pins for the next few months. You won’t be charged for clicks, calls, or sales generated from promoted pins — good until September 2020. Let’s dive into what we know about the offering. What Are Smart Campaigns? If you’re brand new to this…
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