Historically, most blogs have been structured around a set of target keywords. While that’s long been standard practice, the result is often disorganized, as it doesn’t consider the big-picture content strategy–nor, more importantly, the user experience. We cover what SEO pillar pages are and how to develop a strong pillar page content strategy. What You’ll…
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Bing Offers ‘Site Scan’ Tool to Check SEO Issues
It looks like Bing is trying to eat into the market share of companies that produce some of your favorite SEO tools. First, Bing gives companies like SEMRush a run for their money by releasing a tool that checks competitor backlinks. Free of charge. Now, the Microsoft-owned company is launching a new on-demand audit tool…
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How to Increase Conversions with Amazon Product Videos
Congratulations—you’ve officially launched your own Amazon business! Whether you’re ready for a money-making side hustle or are looking to become your own boss, selling on Amazon offers you a massive opportunity unlike those offered on any other ecommerce platform. Here’s everything you need to know to increase conversions with Amazon product videos. What We’ll Cover:…
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Facebook Tests a Suite of Email Marketing Tools for Business Pages
Facebook is testing a suite of tools that will enable you to send marketing emails from its platform. All you have to do is upload your contact list and compose an email with a user-friendly UI. Facebook will distribute emails and provide analytics. Let’s take a look at what we know about the new feature….
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Instagram May Require That Sites Get Permission to Embed Photos
Sorry to begin your week with some bad news, but here goes… Instagram recently issued a statement saying that you might need permission from Instagram users before embedding their photos. If you fail to get permission, you could be subject to a copyright lawsuit. Instagram User vs. Newsweek Not too long ago, Newsweek reached out…
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