It’s a good time to run a business online. According to Adobe’s latest Digital Economy Index report, eCommerce shopping in April and May exceeded 2019 holiday activity by 7%. In fact, online sales posted a $52 billion gain from the same period a year ago. Going Cyber Amidst COVID-19 The recent COVID-19 pandemic shut down…
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It’s safe to say that customization is one of the main drivers of marketing success in 2020. And luckily, rapidly advancing technology has allowed marketers to create much more personalized experiences across various channels and buying stages. Google Ads offers some incredible tools that give advertisers the ability to easily tailor the messaging of ads…
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Is it even possible to build a business without SEO? The short answer is yes! The web has been evolving so quickly over the years, which means SEO no longer has to be your only means of generating traffic or conversions. In this guide, we’re going to walk through some examples of how to build…
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This week: YouTube lets you customize your channel’s appearance, Facebook is testing an email marketing tool, and Bing rolls out a site scanner. Here’s what happened this week in digital marketing. CMOs Optimistic About Marketing Automation Investments Even though overall martech spend will decrease by 4% through the end of next year, Chief Marketing Officers…
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Keeping your finger on the pulse of social media is no easy feat these days. With so many new releases and upgrades to keep track of, some of them can slip right past us. But there’s no doubt that one of the most exciting developments that have come about in the past few years has…
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