The latest version of Apple’s Safari update will include an updated browser feature that blocks traffic trackers. One of the trackers it blocks is Google Analytics. Let’s dive into what we know about macOS Big Sur. Safari Update: macOS Big Sur The new version of macOS is called “Big Sur.” Apple announced it this past…
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If you’re a smart campaign advertiser: Google is giving you free promoted pins for the next few months. You won’t be charged for clicks, calls, or sales generated from promoted pins — good until September 2020. Let’s dive into what we know about the offering. What Are Smart Campaigns? If you’re brand new to this…
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Trying to optimize your website for search engines? Luckily, you have plenty of tools at your disposal. For web-based businesses looking to rank higher in Google search results, your best plan of attack is to boost your search engine optimization (SEO) using meta tags. In fact, meta tags are one of the fundamental building blocks…
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Dubbed one of the “trickiest platforms to crack,” by Digiday, Reddit is a notoriously tough channel for marketers. Big names like The Atlantic and Business Week have been banned by moderators for “unwanted sharing.” While there are challenges, those brands that master the rules of Reddit stand to reap some big-time benefits. Here’s what you…
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This week: Twitter introduces voice tweets, Snapchat has an ads certification program, and Google bans clickbait ads. Here’s what happened this week in digital marketing. Audio Tweets: Twitter Rolls out Voice Tweets I guess we’ll all have to wait a little longer for that “edit” feature. That’s because Twitter engineers are busy with other…
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