Submissions for the Courageous Marketing Leader Award are open now through August 17, 2020. Send in your stories of innovative, creative and game-changing marketers who’ve made a difference this year. We’ll feature our favorite stories on a variety of high-volume platforms for hundreds of thousands of viewers to see. Marketing your business in 2020 is…
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In short, Amazon Attribution is a form of Amazon Advertising that functions as a measurement and analytics console. The platform is currently free and helps users trail the performance of their media and advertising efforts on and off Amazon. Not enough of an explanation? Don’t worry. We’ve got the long story, too — and a…
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The first result in Google search has an average click-through rate of 28.5%. That’s according to a new study by Sistrix. After the first result, the average click-through rate almost gets cut in half, dropping to 15%. There’s quite a bit more to the study that you’ll appreciate if you’re serious about SEO — Let’s…
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If you’re trying to optimize content so it ranks in Google Discover, you might want to spend that time doing something more productive. According to Google, you can’t do anything to appeal to Discover’s interest-matching algo. The company stated that in a recent help document. Follow along and I’ll explain more about what’s in that…
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Since launching in 2015, the AMP framework has sparked many debates. AMP’s lightning-fast load times, mobile-friendliness, and enhanced visibility create better user experiences that, in theory, should boost web traffic. I reviewed a few reports to find out whether switching to AMP increases traffic. Here’s a look at the findings. What We’ll Cover: What’s AMP…
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