Once you get a visitor on your website, you want to make sure they stay there. That’s why metrics like page loading time is one of the most important numbers surrounding your site’s performance. In this guide, we’ll break down exactly how page speed can impact your website’s conversion rates and offer suggestions for improvement….
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Facebook’s recent changes to its ranking algorithm will impact what you see on the news feed and the traffic publishers get to their websites. I’ll explain how this is possible and what you can do about it, below! Facebook will start prioritizing original reporting This is huge because it means Facebook will demote news…
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There’s a lot that goes into creating a successful brand: product, design, community, story. But, unless you can offer something that no one else can, the whole strategy falls apart. An evolving differentiation strategy is crucial in an ever-changing and competitive marketing world. What You’ll Learn: What differentiation marketing is How to get started Why…
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#STOPHATEFORPROFIT. How is Facebook responding to this ad boycott? As of late, folks are taking the current civil revolution to Facebook. They feel that Facebook has tolerated racism, hate speech and is turning a blind eye to current voter-suppression tactics. Huge brands like Coke, Honda, Verizon and Starbucks are among the more than 100…
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This week: Google will see a record drop in ad revenue. Microsoft is rolling out yet another free digital marketing center tool and Facebook is offering a free training program. Here’s what happened this week in digital marketing. Google Adds Local Details to Shopping, Free Promoted Pins This past week, Google announced several new…
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