If you’re trying to optimize content so it ranks in Google Discover, you might want to spend that time doing something more productive. According to Google, you can’t do anything to appeal to Discover’s interest-matching algo. The company stated that in a recent help document. Follow along and I’ll explain more about what’s in that…
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Since launching in 2015, the AMP framework has sparked many debates. AMP’s lightning-fast load times, mobile-friendliness, and enhanced visibility create better user experiences that, in theory, should boost web traffic. I reviewed a few reports to find out whether switching to AMP increases traffic. Here’s a look at the findings. What We’ll Cover: What’s AMP…
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Google recently announced the new Core Web Vitals will soon become official ranking signals. While the changes won’t take effect until 2021, the fact that Google is giving us a six-month lead suggests these performance metrics are a big deal for SEO. I sat down with SEO expert, Barry Schwartz to talk vitals and what…
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This week: CCPA enforcement has arrived, TikTok rolls out its self-serve ad platform, and Google Images is creating new traffic opportunities for websites. Here’s what happened this week in digital marketing. Ad Fraud Prevention Company CHEQ Goes PPC Looking to prevent click fraud on your social and search PPC campaigns? If so, then check out…
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Come 2021, CLS will be an official ranking factor and Google will start docking URLs with poor scores, as shifty layouts indicate a poor user experience. You’ll want to learn how to monitor this metric and fix potential problems now to avoid losing your position and incoming traffic when there’s more at stake. Below, I’ll…
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