Before you go running ads your competitors terms, it is a good idea to understand the big picture. Here is what you need to know. What You’ll Learn: What is branded term bidding Why you should bid on branded terms Pros and cons of competitor targeting Best practices for bidding on competitor branded terms How…
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In search of the perfect digital advertising strategy? It may seem like a mythical unicorn, but it does exist. You need to learn how to use audiences, create effective ad sequences, and build better landing pages that convert traffic. You need strong content for every stage of the funnel. In the video and blog below,…
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What You’ll Learn: The difference between boosted posts and ads Benefits of boosting your Facebook posts How Facebook ads target custom audiences Key features of Facebook ads you need to know How Facebook Pixel plays into boosted postsand ads Cost comparisons between the two Facebook is also one of the top two paid channels with…
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Rank these marketing tools in order of highest ROI: social media, SMS, display ads, Google ads, email. If you said email, you’re right. This seemingly old-fashioned tool continues to bring in high conversion rates for most businesses. That means you need a great email marketing strategy. And a vital piece of any email strategy is…
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This week: YouTube has a new metric, Google lets you sell products commission-free, and TikTok will start paying folks to use the platform with its Creator Fund. Here’s what happened this week in digital marketing. Buy on Google Goes Commission-Free Good news if you’re a Google merchant: your margins are about to increase. That’s because…
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