This week: Google Search Console lets you analyze performance from the News tab, Hulu sends its self-serve ad platform into beta, and a new WordPress plugin can get you indexed immediately? Here’s what happened this week in digital marketing. Google Delays Mobile-First Rollout Looks like mobile-first indexing is getting an 8-month delay. It was…
Read More
Ignite Visibility’s new Head of Creative and Interactive Social, Oscar Lutteroth, breaks down just how to use your creative capacities to gain market share. This means improving your creatives, finding holes in the competitive landscape, discovering how big brands do it, and analyzing the changing landscape in 2020. What We’ll Cover: How you can improve…
Read More
It’s hard to imagine that just decades ago, PPC advertising was still in its infancy. While it’s come a long way since 2002, click fraud has become a major cause for concern for many pay-per-click (PPC) practitioners. In this guide, we’ll look at what click fraud is, how to spot it, and how you can…
Read More
Webmasters asked for it. Now they have it. Google updated its popular Search Console tool so that you can now analyze News Search performance. In this article, I’ll cover what we know about the new feature. Google News Search If you’re unfamiliar with news search, you should know that it’s different from the “standard” search….
Read More
Just recently, Google announced new features for ads, including Google Ads Image Extensions and upgrades to visuals within display ads. In this article, I’ll cover the updates in detail. Google Image Extensions How would you like to show a picture alongside your search ad? Soon, you can do that. I say “soon,” because the Google…
Read More
