68% of US adults use Facebook. For some businesses, the majority of your target audience could be on Facebook. I guess that’s why it controls 83% of social ad spending, according to EMarketer. To gain more insight into consumer behavior, track results, and optimize their ads, marketers use Facebook conversion tracking using Facebook Pixel. Here’s…
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It was banned. Until it wasn’t. For a brief moment there, it looked like TikTok’s days in the U.S. were numbered. Then, President Trump gave his blessing to an 11th hour tripartite agreement. And now it appears as though TikTok is here to stay. Here’s what we know about the deal. A Joint Venture Between…
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This week: Instagram adds auto captions for IGTV, YouTube rolled out its own version of TikTok, and Google adds new attributes to GMB listings. Here’s what happened this week in digital marketing. Google Ads Combines Audience Options This past week, Google Ads consolidated Custom Intent and Custom Affinity into Custom Audiences. The new audience…
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Breaking: the short form video rage is still on. Earlier today, YouTube announced its own TikTok clone called YouTube Shorts. However, the new feature is only available in India. A Standard Suite of Tools YouTube Shorts gives you all the goodies you’d expect in any decent short form video app. You have a multi-segment camera,…
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An 11-step playbook for B2B email: list building, lead qualification, segmentation, subject lines, welcome and onboarding sequences, automation, and testing — plus best practices for responsive design, timing, calls to action, and GDPR/CAN-SPAM compliance.
