This week: Google gives the green light to some keyword-stuffing, Microsoft rolls out another SEO tool for free, and 6-second ads are getting results. Here’s what happened this week in digital marketing. Google and Facebook Under Fire Google and Facebook – the two biggest pillars in online advertising – found themselves on the wrong…
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Events haven’t gone anywhere—they’ve just changed a little. And right now, a dedicated strategy for stirring up interest in your events is more critical than ever. As marketing director for Pinnacle Global Network, Keith Cunningham knows how to market an event—virtual or otherwise. Here’s Keith’s advice on how to put on a successful virtual event,…
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Really good news here for digital marketers who like to take shortcuts. Google is on record saying that keyword-rich titles don’t violate its guidelines. So feel free to do some legal keyword-stuffing! The Recent Revelation The welcome news dropped this past week during a Google Search Central SEO live stream. At that virtual meeting, an…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Brad Hiranaga, Chief Brand Officer, North America at General Mills. Ignite Visibility applauds Hiranaga and the General Mills team for the recent launch of “Sesame Street” cereal. General Mills says that the cereal will be available in January with two flavors: cinnamon and berry….
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This week: Google rolled out another algorithm update, YouTube is releasing Premieres 2.0, and Facebook is testing an Instagram content calendar. Here’s what happened this week in digital marketing. Google’s December Core Update Was a Big One You might have noticed your keywords jumping around a bit lately. That’s because of the Google December 2020…
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