In this edition of Marketer of the Week, Ignite Visibility spotlights Michelle Draper, Chief Marketing Officer at Silicon Valley Bank. Silicon Valley Bank Ignite Visibility applauds the SVB team for offering a new capital program that will finance pre-venture funded startups. SVB partnered with Clearbanc, the world’s largest e-commerce funding platform, to provide more than…
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This week: YouTube rolls out a new search results page, Google Ads starts identity verification, and there’s a new algorithm in town. Here’s what happened this week in digital marketing. Google Ads Starts Identity Verification If you’re running Google Ads, expect an email soon asking for identity verification. That is, if you haven’t received that…
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It’s customary to set new goals at the beginning of the year—ones that allow you to expand your knowledge, improve your health, or break bad habits for good. While we’ve all heard of the most common ones like spending less and exercising more, consider adding revamping your social media strategy to the list. In the…
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There’s a new search algorithm in town. It’s called SMITH. You might not have heard about it. That’s understandable as it’s not even in use yet. But it might be coming to a search engine near you. That’s because a new study by Google shows that it’s superior to the BERT algorithm that you may…
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When you think of SEO, user experience is not typically the first thing that comes to mind. But, together, user experience and SEO are a winning combination. In this post, we’re going to break down why the user experience is critical to SEO and what Google has to say about it. What We’ll Cover: What…
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