So you want to run online ads? It’s about time! Digital ad spending now surpasses TV ad spending, and for good reason! In this post, I’ll walk you through most of your options for online advertising. What We’ll Cover: Online Ads: Paid Ads Google Search Bing Online Ads: Display Google Display Remarketing Mobile Email Video…
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Apple software updates aren’t uncommon, but the September 16, 2020 release of the Apple iOS 14 update brought with it some newsworthy changes. Many are wondering about the Apple iOS 14 update’s impact on marketing, and more specifically, its impacts on Facebook marketing. Unfortunately, apps and businesses may be getting the short end of the…
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I’m Ryan Cox, Director of Paid Media here at Ignite Visibility. Google just released a beta version of Google Ads Insights, and I’m ready to dig into how these search trend insights work so advertisers can better understand their data and improve their campaigns. Overview of the New Google Ads Insights Page Insights is the…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Devika Mathrani, Chief Marketing Officer for the Consumer Bank division at Wells Fargo. A Long History in Finance Wells Fargo is far from Mathrani’s first venture into finance. She’s worked in the industry since at least 2004. Back then, she served as Director, Statement…
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This week: Google gives the green light to some keyword-stuffing, Microsoft rolls out another SEO tool for free, and 6-second ads are getting results. Here’s what happened this week in digital marketing. Google and Facebook Under Fire Google and Facebook – the two biggest pillars in online advertising – found themselves on the wrong…
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