Here’s a fun fact: video marketing is the future. But I’m already talking about it today, and I want to teach you how to do video SEO right. This involves all video-sharing platforms, including social media. In this complete guide, I’m going to cover: How to determine the right content to target How to…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Lynne Biggar, Chief Marketing Officer at Visa. Visa Ignite Visibility applauds the Visa team for offering a new credit card benefit with NortonLifeLock. Customers who hold Visa Infinite, Visa Traditional, or Visa Signature credit cards can now enjoy discounts on services offered by NortonLifeLock,…
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Ask anyone and they’ll tell you that dating in the modern age can be a minefield. Dating app users typically cite frustrations such as talking to someone who drops off mid-conversation, moves too quickly or too slowly, or misrepresents themselves entirely. But perhaps the problem isn’t the people on the apps, but the way the…
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This week: Google is phasing out the broad match modifier keyword option in Ads, Facebook might develop its own Clubhouse, and Instagram doesn’t want your hand-me-downs. Here’s what happened this week in digital marketing. Google Adds New Manual Action Penalties This past week, Google included 12 new types of manual action penalties. They’re related…
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In May of 2020, we saw an exponential spike in ecommerce sales as COVID shut down many businesses. Online sales retailer Amazon benefitted as their third-quarter earnings tripled, despite the pandemic. Over the last year, we have learned ecommerce is not going anywhere. The good news is it’s never too late to learn how to…
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